Speaking Twi and English fluently is not a party trick, it's a rate card most people leave on the table.

I started subtitling YouTube videos into Twi for extra cash in 2021, charging almost nothing because I didn't think of it as a real service. That changed the day a fintech company offered me GHS 3,000 to localize their entire onboarding video, not just translate the words but make the jokes and idioms land for a Kumasi audience instead of reading like a translation app script with local words swapped in. I said yes before I'd fully worked out how to do it well, learned fast, and delivered something the client's Ghana country manager said finally sounded like it was made for Ghanaians instead of translated for them. That one project became a case study I used to pitch the next five, and since then I've localized ad campaigns and onboarding content for six fintech and telecom brands. I started this group because most of the bilingual Ghanaians I know have the exact skill those brands are paying for and have simply never charged for it, because it feels like something they can already do rather than something worth billing for.

Most bilingual Ghanaians never charge for this because they think "I just speak the language" isn't a skill. It is, and the gap between someone who speaks Twi and someone who can write, translate, and voice it professionally is enormous. Direct translation gets you laughed at online, brands know this now, which is exactly why demand for real transcreation has grown. Twi itself isn't one thing: Asante Twi and Akuapem Twi differ enough in vocabulary and tone that the wrong choice can make a Kumasi-targeted ad sound slightly off to its own audience, and knowing when formal Twi is appropriate versus when a brand wants the code-switched, youth-inflected English-Twi mix you actually hear on the street is its own judgment call most translators never learn to make. On top of that, most people typing Twi professionally still fumble the diacritics, ɛ and ɔ aren't optional, and content that skips them reads as careless to anyone fluent. None of this is taught anywhere formally, so the people who get good at it get good by doing paid work badly a few times first, which is exactly the expensive way to learn it.

What we cover inside:

Transcreation over translation. We treat every brief as a rebuild, not a word swap. That means finding the Twi idiom or proverb that carries the same weight as the English joke or tagline, even when there's no literal equivalent, and being willing to change the structure of a sentence entirely to make it land.

Register and dialect fluency. We map out when Asante Twi fits, when Akuapem Twi is the safer choice for a wider audience, and when a brand targeting younger, urban listeners actually wants the natural code-switch between Twi and English rather than "pure" language in either direction.

Voice and delivery. For members doing voiceover or dubbing work, we cover pacing against a video's existing timing, basic lip-sync awareness for dubbed content, and how to record clean audio at home with a phone and a quiet room before anyone invests in real equipment.

Client and brand work. Briefs from agencies are rarely clear on the first read. We practice asking the questions that get a usable brief, structuring revisions so unlimited "just make it more natural" requests don't eat your week, and pricing projects instead of underselling yourself by the hour. The clients paying for this work aren't just fintechs anymore, telecom operators, FMCG brands, and NGOs running public health campaigns in Twi-speaking regions all need the same skill, and each comes with its own brief style and approval process worth knowing before you pitch.

Every week we critique one live piece of bilingual content, a caption, a voiceover script, an ad, and rebuild it in the group so everyone sees the transcreation process in real time, not just the finished result. On Sundays the client leads thread drops new bilingual gig postings members have found or been referred, so you're not relying on the live call alone to find work. Between sessions, the transcreation checklist stays open in a pinned post so you can run your own work through it before sending anything to a client, and the voiceover and subtitle rate benchmarks get updated whenever a member lands a new project and shares what they were actually paid, not what a rate card somewhere claims is standard. The growing client list of brands and agencies actively paying for bilingual content is maintained the same way, member-sourced and kept current instead of static.

This is for anyone genuinely fluent in Twi and English looking to turn that into income, whether you're starting from zero paid work or already freelancing informally and underpricing yourself. It's for content creators, translators, and voiceover hopefuls alike. It's not for people looking to use machine translation as a shortcut and pass it off as transcreation, brands can tell, and so can we, and it's not for people who only want to work in English and are joining for the client list without the bilingual skill to back it up.

✅ A transcreation checklist so your Twi copy stops sounding translated
✅ A client list of brands and agencies actively paying for bilingual content
✅ Voiceover and subtitle rate benchmarks so you stop charging hobby prices
✅ A project-proposal template for pricing bilingual work by the project instead of the hour

Members who complete the portfolio sprints and start pitching with real samples typically land their first paid brief within a month, and the ones doing this seriously are charging two to three times what they charged when they thought of it as a side favor for friends. Your language skill has a price. Join the group and find out what it is.