Introduction

This Cookie Policy explains how Achebe Campus ("we," "us," or "our") uses cookies and similar tracking technologies when you access or use our platform, website, and services (collectively, the "Service").

This policy should be read alongside our Privacy Policy, which provides broader context on how we collect and process your personal data. Where cookies result in the collection of personal data, our Privacy Policy governs that processing.

By continuing to use the Service after being presented with our cookie consent banner, you consent to our use of non-essential cookies as described in this policy. You can withdraw or adjust your consent at any time using the methods described in Section 5.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website or use a web-based application. They are widely used to make websites work efficiently, remember your preferences, and provide information to the website operator.

Cookies are not the only technology we use for similar purposes. We also use:

Pixel tags / web beacons — tiny invisible images embedded in pages or emails that signal when content has been viewed
Local storage — a browser feature that stores data locally on your device, similar to cookies but with greater capacity
Session storage — temporary browser storage that is cleared when you close your tab or browser
Device fingerprinting — a technique that uses device characteristics (such as browser type, screen resolution, and installed fonts) to identify a device across sessions

For simplicity, all of these technologies are referred to collectively as "cookies" throughout this policy.

2. How We Use Cookies

We use cookies for the following core purposes:

Security and Authentication To keep you securely logged in, protect your account from unauthorised access, and defend against common web security threats such as cross-site request forgery (CSRF).

Preferences and Functionality To remember choices you make on the platform — such as your language, region, display theme, and layout preferences — so you do not have to reconfigure them each visit.

Performance and Analytics To understand how users navigate and interact with the Service, which features are used most, where errors occur, and how we can improve the overall experience.

Marketing and Advertising To measure the effectiveness of our marketing campaigns, understand how users arrive at the platform, and where you have consented, to deliver relevant promotional content.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Service to function. Without them, core features — such as logging in, navigating between pages, and maintaining a secure session — would not work. Because they are strictly necessary, they do not require your consent and cannot be disabled through our cookie settings.

Cookie Name	Purpose	Duration
`session_id`	Maintains your login session and authentication state	Session
`refresh_token`	Keeps your authenticated session active across browser restarts	7 days
`csrf_token`	Protects your account against cross-site request forgery attacks	7 days
`cookie_consent`	Stores your cookie preference selections	1 year
`locale`	Remembers your language and regional settings	1 year
`ab_session`	Assigns you to a consistent experience variant during A/B tests	Session

3.2 Functional Cookies

These cookies enable enhanced features and personalisation. They remember choices you make to provide a more tailored experience. If you disable these, some features may not work as intended.

Cookie Name	Purpose	Duration
`theme_preference`	Remembers whether you use light or dark mode	1 year
`sidebar_state`	Remembers whether the sidebar is expanded or collapsed	30 days
`recently_viewed`	Tracks recently visited communities and courses to show relevant suggestions	30 days
`notification_settings`	Stores your in-app notification preferences	1 year
`onboarding_state`	Tracks completion of onboarding steps so they are not repeated	90 days
`player_volume`	Remembers your video player volume and playback speed settings	1 year

3.3 Analytics and Performance Cookies

These cookies collect information about how visitors use the Service. The data is primarily used in aggregate or pseudonymised form to help us understand usage patterns, diagnose technical issues, and improve the platform. These cookies do not identify you personally without additional information.

Cookie Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Distinguishes unique visitors using a randomly assigned identifier	2 years
`_gid`	Google Analytics	Distinguishes visitors on a shorter-term basis	24 hours
`_gat`	Google Analytics	Throttles the rate of requests to the analytics server	1 minute
`mixpanel_id`	Mixpanel	Tracks user behaviour, feature usage, and in-product events	1 year
`heap_id`	Heap Analytics	Records user interactions for session replay and funnel analysis	1 year
`perf_session`	Internal	Captures performance metrics such as page load times and errors	Session

Third-party analytics providers operate under their own privacy policies. Links to those policies are provided in Section 4.

3.4 Marketing and Targeting Cookies

These cookies are used to measure the effectiveness of our marketing campaigns, understand how you arrived at the Service, and where you have given consent, to show you relevant promotional content. These cookies may track your activity across different websites.

Cookie Name	Provider	Purpose	Duration
`_fbp`	Meta (Facebook)	Tracks visits and actions across websites to measure ad effectiveness	3 months
`_fbc`	Meta (Facebook)	Stores the last click attributed to a Facebook or Instagram ad	2 years
`utm_*`	Internal	Records UTM parameters to track which campaigns, channels, or sources brought you to the Service	30 days
`referral_source`	Internal	Identifies how you found Achebe Campus for attribution and partnership reporting	30 days
`gtag_id`	Google Ads	Measures conversions from Google advertising campaigns	90 days

You can opt out of interest-based advertising at any time using the methods described in Section 5.

4. Third-Party Cookies

Some cookies on the Service are set by third-party services that we use to operate and improve the platform. These third parties may set their own cookies when you interact with features powered by their technology.

The main third parties whose cookies may be present on our Service, and links to their respective privacy policies, are:

Third Party	Use Case	Privacy Policy
Google (Analytics & Ads)	Analytics, performance, advertising	google.com/privacy
Meta / Facebook	Advertising measurement and retargeting	facebook.com/privacy
Mixpanel	Product analytics and user behaviour tracking	mixpanel.com/privacy
Stripe	Payment processing and fraud prevention	stripe.com/privacy
Intercom	Customer support chat and in-app messaging	intercom.com/privacy

We do not control how these third parties use data collected through their cookies. We encourage you to review their privacy policies for more information.

5. Managing Your Cookie Preferences

You have several ways to manage or withdraw consent for cookies at any time.

5.1 Cookie Preference Centre

When you first visit Achebe Campus, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookie categories. You can update your preferences at any time by clicking the "Cookie Settings" link in the footer of any page on the Service. Changes to your preferences will take effect immediately.

Please note that if you clear your browser cookies, your saved preferences may be reset and you will be asked to make your selections again on your next visit.

5.2 Browser Settings

Most web browsers allow you to view, manage, block, and delete cookies through the browser settings menu. The following links provide instructions for the most common browsers:

Google Chrome: Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Apple Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Cookies and Site Permissions → Cookies and Site Data
Opera: Settings → Advanced → Privacy & Security → Cookies

Please be aware that blocking all cookies through your browser settings — including strictly necessary cookies — may significantly impair your ability to use the Service, including logging in and accessing paid content.

5.3 Opt-Out Tools for Interest-Based Advertising

If you wish to opt out of interest-based advertising across participating companies, you can use the following industry opt-out tools:

Network Advertising Initiative (NAI): optout.networkadvertising.org
Digital Advertising Alliance (DAA): optout.aboutads.info
European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu (for EEA users)
Google Ads Settings: adssettings.google.com
Meta Ad Preferences: facebook.com/ads/preferences

These tools operate at the browser and device level. If you use multiple browsers or devices, you will need to opt out separately on each one.

5.4 Google Analytics Opt-Out

To prevent your data from being used by Google Analytics across all websites, you can install the Google Analytics Opt-Out Browser Add-On, available at tools.google.com/dlpage/gaoptout.

5.5 Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating you do not wish to be tracked. There is currently no universally agreed standard for how websites should respond to DNT signals, and Achebe Campus does not currently alter its data collection practices in response to DNT signals.

You can exercise meaningful control over tracking on our platform through the methods described in Sections 5.1–5.4 above, which are more granular and reliable than DNT signals.

6. Cookies and Children

Our Service is not directed to children under 13 (or under 16 in the UK and EEA). We do not knowingly deploy marketing or tracking cookies in relation to users who are minors. If you believe a child has been exposed to non-essential cookies through our Service without appropriate consent, please contact us at support@achebecampus.com.

7. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in the technologies we use, new legal or regulatory requirements, or updates to our business practices. When we make material changes, we will:

Update the "Last updated" date at the top of this page
Display a refreshed cookie consent banner where required by law to obtain updated consent
Notify you via email or in-platform notice for significant changes

We encourage you to review this policy from time to time to stay informed about how we use cookies.

8. Contact Us

If you have any questions about this Cookie Policy or our use of tracking technologies, please contact us:

Achebe Campus Privacy Team Email: support@achebecampus.com Subject line: "Cookie Policy Enquiry"

For matters relating to your data protection rights under UK GDPR or EU GDPR, please refer to the contact details in our Privacy Policy, including how to reach our Data Protection Officer and how to raise a complaint with the relevant supervisory authority.

This Cookie Policy forms part of Achebe Campus's broader privacy framework, alongside our Privacy Policy and Terms of Service.

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